Wednesday, March 4, 2009

IPFW Students Go to China

Ten Indiana University-Purdue University Fort Wayne students enrolled in the Special Studies in International Business class in the Doermer School of Business and Management Sciences head to China tomorrow (5 March), reports the IPFW News Bureau.

The students will be studying and staying in Shanghai and Beijing where they will learn about the Chinese economy, business culture, and cultural differences between China and the United States.

While the students are learning about Chinese business customs, they will also be doing market research for two Fort Wayne businesses, considering how their clients’ products and services may be marketed, sold, and used in that part of the world. Once back in class at IPFW, they will put together international business plans for each firm pointing out how they can improve their strategic positions on the global market.

The group will arrive in Shanghai Friday afternoon and will stay there until Tuesday, when they move on to Beijing. They will leave China 15 March.

The cost of the trip is underwritten by local businessman Bill Lawson.


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